SEO is not rankings.
It’s leads, sales and money.
15+ years in SEO. From Rozetka and Eldorado to American healthcare and Canadian art. I’ve been in this field since 2011, through every era of its evolution — so there’s no niche I "don’t understand".
SEO — for profit.
Not for reports.
Businesses don’t do SEO for rankings, or even for traffic. SEO is needed for qualified leads, sales, and revenue to grow. That’s my single metric — and the only reason clients stay with me for 3–5 years instead of leaving after the first quarter.
UX = conversion
My site improvements don’t just increase traffic — they improve conversion. Sites become genuinely usable.
Transparent reports
Every month — a detailed report: what was done, current site metrics, plan for next month. Plain language, no jargon, no vanity KPIs.
Honesty about the project
Not every project needs SEO. If yours doesn’t (or not now), I’ll tell you straight and won’t take the budget. Many agencies do the opposite.
Win-Win, long-term
Client’s profit = my profit, long-term. That’s why the average tenure with a client is several years, not a couple of test-budget months.
Niches and geos.
No surprises left.
2 years at a marketing agency in the e-commerce department. Work in cross-team groups on major projects: Rozetka, Eldorado, Allo, Gismeteo, Spok, Infoshina. Building in-house SEO teams. Marketing director role in a manufacturing group. Now — a "free agent": consulting and taking the most interesting projects.
SERP snapshot.
From real projects.
A snapshot from the rank-tracking system for some of the current projects. Brand names and domains hidden under NDA, but the niches, geos, semantic volume, and real dynamics are visible.
Auto parts
Medical equipment
Baby goods
Beauty services
Pet supplies
Content blog project
Four phases.
Twelve months.
I split the work into 4 phases: each solves its own task and leads into the next. No "endless optimization without results".
Foundation
Technical audit, deep competitor analysis, baseline keyword set, link strategy, content briefs. The goal — find the 20% of work that delivers 80% of the result.
Execution
Rolling out technical fixes, on-page optimization of priority pages, Google Business Profile, link-building kickoff (articles, crowd, forums). By the end of month 3 — the first wave of results.
Scale-up
Pushing queries from top 20 into top 10, content marketing in the blog, active link-building, Search Console work. Reinforcing positions with external signals and finalizing commercial pages.
Long-term growth
Scaling content, new keyword directions, commercial-factor and conversion optimization. A sustainable system that works without constant "doping".
What’s included.
In a single pass.
Within 14 days — a deep technical analysis of the site, competitors, and link profile. The output is a ready-to-execute spec for your content manager and developer. Executing it delivers a tangible visibility lift — the most cost-effective one-off SEO investment you can make.
Indexing and crawling
robots.txt, sitemap.xml/html, canonicals, redirects (301/302), duplicate content, 404s, excluded pages, penalties and manual actions.
Structure and URLs
Clean URLs, catalog hierarchy, broken links, filter-page potential, navigation.
On-page optimization
Title and Description uniqueness, meta templates, H1–H6 hierarchy, image alt-tags, internal linking.
Performance
Core Web Vitals (LCP, CLS, INP), CSS/JavaScript optimization, caching, load speed.
Mobile and security
Responsiveness, mobile UX, SSL, mixed content, malware checks.
Structured data
Schema.org, OpenGraph, rich snippets in SERPs.
Link profile
Volume, dynamics, toxicity, anchor list, donor quality, competitor comparison, link-building recommendations.
Competitor analysis
Competitor visibility, link profiles, content structure and quality, commercial factors, tactics to outperform them.
Three levels.
One outcome.
We pick the format for your project phase — from a one-off consultation to full monthly promotion.
SEO promotion
Monthly work focused on leads and revenue
Full SEO cycle — from technical audit to content, links, and analytics. Every month you get a detailed report: what was done, current site metrics, plan for next month. Transparent, plain language.
- Technical audit and fix plan
- Keyword set + content briefs
- Link building (articles, crowd, forums)
- On-page and internal optimization
- Search Console analysis and top-20 push
- Monthly report in plain language
Technical audit
Deep one-off site and competitor analysis
Within 14 days — a full technical analysis of the site, competitors, and link profile. The output is a ready spec for your content manager and developer. The most cost-effective one-off investment: executing it delivers a tangible visibility lift in search.
- Indexing, structure, URLs
- On-page (H1–H6, meta, alt)
- Core Web Vitals and performance
- Mobile, security, penalties
- Schema.org and structured data
- Link profile and competitor analysis
- Ready spec for content manager and developer
SEO consultation
One-off session for in-house teams and owners
If you have your own SEO specialist or want an independent opinion on the current situation. We review the project, I answer your questions and give recommendations. If SEO doesn’t fit your project — I’ll tell you straight and won’t take the budget.
- Current-state audit
- Strategy and priorities review
- Answers to specific questions
- Recommendations on contractors and tools
- An honest "yes" or "no" on SEO prospects
* The fee does not include direct project expenses — payments to platforms for links, PBN creation, and similar. Marketing budget depends on the project’s goals, vertical, and geo. Finalized when preparing the commercial proposal.
Business doesn’t pay for rankings or traffic. Business pays for leads and revenue. Everything that doesn’t bring you closer to that — is noise.
Ready to grow?
When you submit a request, I receive it personally — not through a dozen managers and salespeople.