ABOUT · SINCE 2011

15 years. 8 roles.
One path.

Yan Zvonov
— Digital marketer (SEM) · Founder

In marketing since 2011. From content manager at an online store to marketing director of a multi-company group and independent consultant. SEO, SERM, PBN, MFA sites, traffic arbitrage, launching own projects and partner businesses. Now — Founder of REPRESIDIUM.

PATH → 9
Yan Zvonov — Founder, REPRESIDIUM
@y_zvonov
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years in marketing
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projects
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key roles
0M+
traffic on own MFAs
PATH

Full career timeline — from the first job as a content manager to today.

▲ NOW
2026
Now

REPRESIDIUM

Founder · Independent SEM Partner

Personal brand covering the full SEM spectrum: SEO, SERM, PBN, and consulting. I take the most interesting promotion projects and provide consulting for businesses. No agency markups, no account managers between me and the client.

2022
2022 → present

Triplefork.IT

External Head of SEO

Responsible for strategy and promotion of the company’s most complex projects. Result-level accountability.

2019
2019 → 2022

Group of 5 companies

Marketing Director

Legal services, optical chain, mining and sale of natural stone. In parallel — running partner businesses: USA CarGo (cars from the US), BG-Pro (construction equipment manufacturing), UpGun (firearm accessories). Consulting for businesses in SEM.

2017
2017

Traffic arbitrage

Own project

Built a dedicated traffic arbitrage operation. Stable income of $3,000/mo on top of the main job.

2016
2016 → 2019

Forex companies holding

Marketing Director

Built the department from scratch — 7 people. Marketing strategy, SERM, PBN building, team training, worldwide product promotion. Managing budgets of $150,000/mo.

2016
2016 → 2018

MFA sites

Own projects

Launched several own MFA sites. Combined traffic exceeded 1,000,000 people per month over 2 years.

2012
2012 → 2016

Promodo

Content manager → E-commerce team lead

Marketing agency. Grew from content manager to team lead in the e-commerce department. Worked with Rozetka, Eldorado, Allo, Spok, Gismeteo, Infoshina, and dozens of others. Any vertical — from gambling and Forex to HoReCa and baby goods.

2012
2012

Gadget24news.com

My first website

A news project about mobile tech. First income from advertising. The same place where I started learning SEO on my own — which would define my entire career.

2011
2011

"Mobillac"

Content manager

Career kickoff at an online store. The first job that started the whole digital path.

▼ 2011 — START
HOW I WORK

What helps
me in work.

Ideas + teams

The ability to generate ideas and assemble people around them. Creativity without a system is chaos; a system without creativity is routine.

Empathy

The ability to sense what people want. Clients, audience, team. Without it marketing turns into shooting at ghosts.

Willingness to take risks

No risk, no growth. I learned this on my own money — with MFAs, arbitrage, partnerships.

Proactivity

I don’t wait for a brief at every step. See a problem — solve it. See an opportunity — act. The client pays for the outcome, not the process.

Creativity + numbers

Marketing is neither just ideas nor just dashboards. It’s the ability to combine the two in every decision.

GO-TO BOOK

"Blue Ocean Strategy"

W. Chan Kim · Renée Mauborgne

The core idea — compete where nobody else is competing yet. In SEO, SERM, and PBN this works flawlessly: the winner isn’t the one who does the same thing better, but the one who finds their own angle.

See how I can help?

When you submit a request, I receive it personally — not through a dozen managers and salespeople.